Join Jim Krause for an in-depth discussion in this video Pairing hues, part of Color for Design and Art.
- Designers often use pairs of colors…for corporate branding projects.…Or for print jobs, there are limited two colors of ink.…Or, when they're just aiming for the simplicity…of a powerful two color palette.…So, let's talk about these two color palettes.…This emblem style logo, it's going to be our guinea pig…for all the color schemes we'll be looking at.…We'll start by coloring it with pairs of hues…that are meant to convey themselves energetically.…When I'm looking for energy…I usually go for the warmer side of the color wheel,…for at least one of my two colors.…
So, how about a bright red?…I'm going to pair it with a vibrant red-orange.…That is an energetic palette.…But, I can see already that we've hit a snag.…These two colors just don't show up very well…next to each other.…They're too close in value.…So, let's lighten the red-orange…and darken the red, just slightly.…That's much better already.…And what about making the red-orange…even lighter, to increase contrast.…Now, you'd think this might help…but, you know what, I think it actually takes us…
Primarily aimed at designers and illustrators, the course leans heavily toward digital tools such as Photoshop and Illustrator, but concludes with some challenges using real-world media (inks and paints!), so members can get a solid understanding of mixing colors and what tools and combinations work best.
- Navigating the color wheel and color vocabulary
- Why a color's value is so important
- RGB vs. CMYK vs. spot
- Finding the perfect color
- Working with grays and browns
- Building a color palette
- Borrowing hues for palettes
- Establishing color hierarchies
- Fixing color problems
- Altering color in photos and illustrations
- Using texture with color
- Painting for learning and fun