Join William Everhart for an in-depth discussion in this video Packaging size, part of Illustrator: Package Design.
…Another decision you're going to have to make deals with the…size and shape of the packaging you intend to design.…So, how do you come about this decision?…Well, how about we consider the product?…Fragile items are going to need larger packaging to help contain all of…the protective materials and/or internal structures, to help keep the item intact.…Another aspect to consider is the product size.…Smaller items tend to need a larger package type to avoid loss on the shelf.…
You don't want the passerby, to completely overlook the product.…And that brings us to the display of the product.…If we intend to stack multiple products, then we…need a package that will be conducive to the stacking.…Otherwise, they can sit individually on the shelf, or hang from a peg.…Product quantity can also affect the size and shape of the packaging.…So if the product is sold in mass, then you want to consider bulk packaging.…Think of a dozen eggs.…
We don't buy one egg.…We buy several at a time, but you could also…go the other way around, and be creating a single-use package.…
- Choosing a package type
- Determining package size
- Examining design considerations
- Creating a mockup
- Laying out your package design
- Creating your own barcode
- Preparing artwork
- Creating a 3D structure
- Incorporating cutting die CAD
- Creating a print-ready PDF
Skill Level Intermediate
Graphic Design Foundations: Typographywith Ina Saltz2h 23m Beginner
Graphic Design Foundations: Colorwith Mary Jane Begin1h 57m Beginner
1. Before You Begin
2. Design Considerations
3. Preparing the Package Structure
4. Laying Out Your Design
5. Adding Barcodes
6. Proofing Your Design
7. Working with CAD
Adjusting a dieline4m 34s
8. Preparing Your Design for Printing
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