The type of sell sheet you produce will help guide the organization of your content. In this video, review different formulas for organization.
- [Narrator] Now that you've developed your content,…it's time to organize it into a flow…that tells your story as clearly as possible.…To do this, take a moment to write down the questions…a buyer might ask.…Let's use my company, Killer Infographics, as an example.…Here are some questions our clients often ask us.…Who are you?…What do you do?…Who do you work for?…Why should I work with you?…And, how do I work with you?…I've already gone ahead…and put these questions in the same order…we usually encounter.…
By listing out the questions that you are often asked…and listing them in order of priority,…you'll begin to get an idea…of how your content should flow.…If your product or service is so new…that you don't have a standard list of questions,…no need to worry.…Most one-page sell sheets follow a similar narrative.…If you're selling a product,…consider the following order of information.…First, introduce your brand by leading with your product…or company name and a tagline.…
For instance, "Get a grip on nutrition."…
- What is a sell sheet?
- Types of sell sheets
- Defining your audience, purpose, and call to action
- Using data and visuals
- Choosing images and colors
- Designing the sell sheet
Skill Level Beginner
Data Visualization: Best Practiceswith Amy Balliett1h 15m Beginner
Storytelling for Advertising Campaignswith Stefan Mumaw35m 10s Beginner
1. Developing Your Content
2. Laying Out Your Content
3. Wireframing Your Design
4. Designing Your Sell Sheet
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