From the course: Illustrator CS5 One-on-One: Fundamentals

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Next-generation text

Next-generation text - Illustrator Tutorial

From the course: Illustrator CS5 One-on-One: Fundamentals

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Next-generation text

Before Illustrator, Photoshop or any of its other applications, Adobe invented the PostScript printing language. And then the company started selling fonts to get designers hooked on PostScript. The first LaserWriter renderings of Times, Helvetica and Courier were Adobe products and now Adobe sells just about every font you've ever heard off. Yes, including Dom Casual. My point is that Adobe has historically seen text not as letters that make up words, but as character and ornament outlines that make up finished pieces of artwork and that's exactly how it works in Illustrator. Sure, you can create single lines of point text or full blocks of area text. You can flow text from one block to another even across artboards. You can apply a wide variety of formatting attributes and incrementally adjust everything from type size to baseline shift from the keyboard. You can replicate formatting attributes using paragraph styles which are all mechanical albeit essential Word management…

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