Nesting shapes

- Think of hand lettering as the play dough…of design assets.…There really is no limit how you conform…and shape hand-drawn letters,…it's only limited by your imagination.…One way to cleverly create using hand lettering…is to form the shape, your words,…within the confines of an established nesting shape.…Some people refer to them as hoe shapes,…but I prefer the analogy of a nest.…A nesting shape can reinforce the overall concept…of your motif and make the whole design…a lot more engaging as well.…

Let's take a look at several examples…of nested hand lettering.…The whole idea of Nesting Shapes is derived by,…from the metaphor of a nest, that is a bird nest.…And a nest holds the eggs from the bird…and it protects them and it encapsulates them of sorts…and that's what a Nesting Shape does in context.…In this case of hand lettering…is it encapsulates your hand lettering,…so that's where the metaphor is derived from…but, those metaphors can be used…to enhance your concept.…

All of the examples I'm showing you…in this specific file were hand lettered…