Mixing up styles

- The written word has been around…for thousands of years.…And creative people in every culture around the world…have taken liberty to explore their language's letter forms…using unique and compelling styles.…So regardless of where you live…or what native language you speak,…these methods will still apply…to your own specific alphabet.…Design is style-driven,…so picking an appropriate style for a project…is very important.…let me show you how different styles…work well for different usages,…and how you can compile a mix of styles…and still create a fun and engaging design.…

Design is style-driven.…So as you approach a hand lettering project,…you're gonna have to make a decision…on what style your hand lettering is gonna take.…And that's gonna be driven by…what type of project you're working on,…who the audience is,…and what aesthetic is gonna work best for it.…In this case, it was a band…called Plaster Lungs,…which I thought was pretty hilarious.…But when I approached this,…I also had to make not only a style direction,…