- The written word has been around…for thousands of years.…And creative people in every culture around the world…have taken liberty to explore their language's letter forms…using unique and compelling styles.…So regardless of where you live…or what native language you speak,…these methods will still apply…to your own specific alphabet.…Design is style-driven,…so picking an appropriate style for a project…is very important.…let me show you how different styles…work well for different usages,…and how you can compile a mix of styles…and still create a fun and engaging design.…
Design is style-driven.…So as you approach a hand lettering project,…you're gonna have to make a decision…on what style your hand lettering is gonna take.…And that's gonna be driven by…what type of project you're working on,…who the audience is,…and what aesthetic is gonna work best for it.…In this case, it was a band…called Plaster Lungs,…which I thought was pretty hilarious.…But when I approached this,…I also had to make not only a style direction,…
Author
Released
3/17/2015Skill Level Beginner
Duration
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The Creative Spark: Title Case, Typographic Artisans
with Jessica Hische28m 31s Intermediate
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Introduction
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Welcome1m 32s
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Exercise files26s
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1. Hand Lettering 101
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A drawn foundation3m 43s
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Helpful drawing supplies3m 57s
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Understanding lettering lingo14m 15s
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2. Drawing Letterforms
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Refining the drawing5m 22s
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Inking the final art6m 26s
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3. Building Letterforms
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Finessing Bezier curves8m 41s
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4. Style and Detailing Methods
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Adding dimension13m 4s
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Nesting shapes12m 3s
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Shape recognition8m 31s
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Mixing up styles11m 29s
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Texturizing hand lettering12m 11s
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Overlap FX16m
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Hand-lettering-usage examples12m 26s
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5. Inspiring Lettering Artists
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6. Type Revolution
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Challenge one: Quote1m 47s
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Solution one: Quote7m 6s
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Solution two: Nesting shapes5m 18s
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Conclusion
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Closing1m 33s
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Video: Mixing up styles