From the course: Brand Redesign: Small Business
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Mapping out client goals - Illustrator Tutorial
From the course: Brand Redesign: Small Business
Mapping out client goals
- [Instructor] Once I've initially audited a business, I need to continue to collect as much information as I can about their company, their audience, how they perceive themselves, and how their clients respond to them, et cetera. You can never have too much information at this stage of development, but you can definitely have too little to work from. The creative process on any project is rarely trouble-free, so hiccups, redos, and failure along the way should be expected. You never reach the best idea without first discovering what won't work, so I encourage you to embrace the struggle. In this movie I'll share the creative brief and questions I use with small business clients, how I follow up the clients answers with additional questions to reveal new directions, and finish up with simple name exploration tactics that can pay off big time down the road. So let's dive into that. Now when I send a creative brief to a client it has these 15 questions on it and we're going to go over a…
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