Each type of sell sheet will introduce what you are selling in a different way. Learn about the three ways to make what you are selling the costar of your design.
- [Instructor] One of the most important aspects…of laying out a sell sheet…is to make what you are selling the star of the document…with all other content acting as support.…In the case of Sportiqe,…this is done through a hero photo…of people wearing Sportiqe apparel…on the left hand side of the two-page spread…and a small closeup product image on the right.…With BooginHead sell sheets,…products take center stage…as large focal points to the left or the right of the text.…In a tri-fold brochure,…the central internal panel is the best place to showcase…what you are selling.…
In all of these situations,…the text should not compete…with the product or services you are selling.…It should instead act as support,…offering breathing room around your product or service,…unlike these examples.…Referring back to BooginHead,…the use of light gray text…helps to ensure that the vibrant product imagery…stands out.…Adding shadow and lighting to the imagery…makes it feel naturally placed on the page…and provides more realism,…whereas simply placing a photo of a product on the page…
- What is a sell sheet?
- Types of sell sheets
- Defining your audience, purpose, and call to action
- Using data and visuals
- Choosing images and colors
- Designing the sell sheet
Skill Level Beginner
Data Visualization: Best Practiceswith Amy Balliett1h 15m Beginner
Storytelling for Advertising Campaignswith Stefan Mumaw35m 10s Beginner
1. Developing Your Content
2. Laying Out Your Content
3. Wireframing Your Design
4. Designing Your Sell Sheet
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