Join Von Glitschka for an in-depth discussion in this video Luke Bott, part of Foundations of Logo Design.
So, the next artist we're going to take a look at is an artist by the a designer by…the name of Luke Bott. And Luke Bott is a, is a great designer.…He's based out of Wichita, Kansas, and the logo I want to share with you was one he created.…While working on Gardner Design, the founders of LogoLounge.com.…And if we take a, a look at the sketches that Luke did on this project.…This specific project was called Books For Life and you can see in his exploratory…sketches he's just looking through all kinds of possibilities to move forward on…this design. different types of design decisions, he's,…he's testing to see if it's the direction he wants to go.…
But ultimately, this type of expiration will reveal a really good possibility for…a logo. And that's why you want to draw out your…ideas and explore like this, because it will reveal Which you'll see in his next sketch.…This kind of clarifies the final direction they ended up moving with this specific…mark, with this little doodle sketch with a bird and a book.…
- Gauging client perceptions
- Determining the scope of work
- Quoting a project
- Profiling the client
- Developing a brand name
- Isolating design directions
- Crafting a visual identity
- Pitching your work
- Presenting brand systems
- Handling a change of course
- Making style guides
- Developing a brand narrative
Skill Level Appropriate for all
Creative Inspirations: Doyald Young, Logotype Designerwith Doyald Young1h 41m Appropriate for all
1. The Client
2. Project CSI
3. Exploratory Process
4. The Design Process
5. The Pitch
6. Gathering Feedback
7. The Launch
8. Staying Inspired
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