Join Nigel French for an in-depth discussion in this video Looking beyond twenty-six letters, part of Logo Design: Techniques.
- In these logos, the thing that makes them work…is something that is very commonplace.…The logo element is just part of a standard font,…deployed in a clever way.…It's an apostrophe, an equal sign, an infinity sign,…more than, omega sign, another apostrophe,…an opening quote, an exclamation mark, an asterisk,…another infinity sign, superscript,…an exclamation mark, an underscore.…My point here is that we have more…than just 26 letters and we should take…advantage of our full character set.…
Here I have four examples.…In this first, working with a company name Alpha.…I'm gonna click with my type tool…to make an insertion point.…I'm gonna choose my Glyphs panel,…change to the Symbol font, and there…I can insert the Alpha character.…I will then scale that up and will select both pieces…of type and align them to their center points,…command+shift+c, and then with both selected…come to the Align panel and align them…horizontally relative to each other.…
For a company name with the word "motion"…or some synonym of motion in it,…
- Generating logo ideas
- Choosing the right typeface
- Designing with simple shapes
- Adding shine, texture, beveled edges, and transparency
- Designing with negative space
- Choosing logo colors
- Preparing final files
Skill Level Beginner
1. What Makes a Good Logo?
2. Exploring Type Variables
3. Type Treatments
4. Designing with Simple Shapes
5. Logo Motifs
6. Logo Effects
7. Choosing Logo Colors
8. Lines and Stripes
9. Simple 3D and Shadow Effects
10. Finalizing the Logo
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