Lines

- Many logos use lines as an effective graphic element.…The style of the line, the weight of the line,…the color of the line, the number of lines,…and how the lines interact with…the type are just some variables.…Lines can underscore a name, direct the eye,…form barriers, suggest connections, or indicate movement.…So here are four techniques for working with lines.…Firstly, don't underestimate…the power of a simple underscore.…In this case, the underscore is actually a rectangle,…and I'm going to draw the rectangle so that…it is the weight of the horizontal stroke of the type.…

So I'm actually going to draw it over the type…to make sure I can match it to the type.…I want to make sure that it has a fill rather…than a stroke, so I'll switch those properties.…And then in terms of spacing it relative to the type,…I'm going to use the weight of the rule as a spacer.…So I'll make a copy of that holding…down shift + alt, or option, and then I'll move…this one that I originally drew down, like so.…

I can delete that spacer, and there's the weight of my rule.…