From the course: Design a High-Impact Sell Sheet
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Let your goals guide your content - Illustrator Tutorial
From the course: Design a High-Impact Sell Sheet
Let your goals guide your content
- [Narrator] We've talked about types of sell sheets and how each type will require you to define your audience, lead with your value proposition, and showcase your three key differentiators. But how do you determine what additional information is worth including on the final document? The answer lies in the goals of your sell sheet. Now you might be thinking, well duh, my goal is to sell my product or service. But your goal should actually be more granular than that. Let's use this BooginHead sell sheet as an example. When reviewing the document, quite a few things are clear. Their audience for this particular sell sheet is not new moms. It's retail and online stores that might stock their product. They're also not trying to sell all BooginHead products with this document. Instead, this is focused on selling the PaciGrip. In other words, their goal is not just to sell any BooginHead product. It's specifically focused on selling bulk orders of the PaciGrip to retail and online stores.…
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Contents
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What is a sell sheet?2m 11s
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Three types of sell sheets defined2m 27s
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Define your audience1m 48s
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Define your core purpose3m 8s
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Identify your key differentiators3m 7s
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Let your goals guide your content2m 36s
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Define your call to action2m 28s
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Challenge: The content worksheet1m 11s
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Solution: The content worksheet5m 4s
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