Thinking back on the three types of sell sheets, each will have different goals they are trying to accomplish. Learn how knowing your goals will help keep your content succinct and focused.
- [Narrator] We've talked about types of sell sheets…and how each type will require you to define your audience,…lead with your value proposition,…and showcase your three key differentiators.…But how do you determine…what additional information is worth including…on the final document?…The answer lies in the goals of your sell sheet.…Now you might be thinking, well duh,…my goal is to sell my product or service.…But your goal should actually be more granular than that.…Let's use this BooginHead sell sheet as an example.…
When reviewing the document, quite a few things are clear.…Their audience for this particular sell sheet…is not new moms.…It's retail and online stores…that might stock their product.…They're also not trying to sell…all BooginHead products with this document.…Instead, this is focused on selling the PaciGrip.…In other words, their goal is not just to sell…any BooginHead product.…It's specifically focused on selling bulk orders…of the PaciGrip to retail and online stores.…
Based on this goal, BooginHead added content…
- What is a sell sheet?
- Types of sell sheets
- Defining your audience, purpose, and call to action
- Using data and visuals
- Choosing images and colors
- Designing the sell sheet
Skill Level Beginner
Data Visualization: Best Practiceswith Amy Balliett1h 15m Beginner
Storytelling for Advertising Campaignswith Stefan Mumaw35m 10s Beginner
1. Developing Your Content
2. Laying Out Your Content
3. Wireframing Your Design
4. Designing Your Sell Sheet
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