Your brand is just as important as your data. Learn how the colors and illustration styles you choose are aspects of your brand that need to come through in your final design.
- [Instructor] When discussing key differentiators,…I showed you an example sell sheet from BooginHead.…Here are four other sell sheets…showing their distinct products.…Notice the similarities?…Every sell sheet produced by BooginHead…includes an orange header and footer…with their logo always at the top…and their contact information always at the bottom.…Each product follows the same font treatment…with the key feature not only within the product name,…but bolded for added impact.…
Next, the value proposition always starts…with an orange tagline to get a a grip on something,…like get a grip on drool.…Key differentiators always have blue headlines…while additional features are called out…in bullet points below.…Photos of each product take center stage.…And the same four social icons appear…as subtle indicators of other ways…to keep in touch with the BooginHead team.…The brand even shines differently…based on the intended audience.…
With sell sheets that are geared towards direct sales,…including a Booginism at the very top…
- What is a sell sheet?
- Types of sell sheets
- Defining your audience, purpose, and call to action
- Using data and visuals
- Choosing images and colors
- Designing the sell sheet
Skill Level Beginner
Data Visualization: Best Practiceswith Amy Balliett1h 15m Beginner
Storytelling for Advertising Campaignswith Stefan Mumaw35m 10s Beginner
1. Developing Your Content
2. Laying Out Your Content
3. Wireframing Your Design
4. Designing Your Sell Sheet
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