Join Von Glitschka for an in-depth discussion in this video Launching a visual identity, part of Foundations of Logo Design.
Once the logo project is done, its design life has just begun.…A well thought out and executed visual identity can still ultimately fail, if the…brand isn't properly supported when launched.…In this chapter, we'll cover style guides made simple.…Develop a brand narrative. Managing a brand.…These are all simple, strategic ways to help you and your client manage your new…identity moving forward.…
- Gauging client perceptions
- Determining the scope of work
- Quoting a project
- Profiling the client
- Developing a brand name
- Isolating design directions
- Crafting a visual identity
- Pitching your work
- Presenting brand systems
- Handling a change of course
- Making style guides
- Developing a brand narrative
Skill Level Appropriate for all
Creative Inspirations: Doyald Young, Logotype Designerwith Doyald Young1h 41m Appropriate for all
1. The Client
2. Project CSI
3. Exploratory Process
4. The Design Process
5. The Pitch
6. Gathering Feedback
7. The Launch
8. Staying Inspired
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