Join Nigel French for an in-depth discussion in this video Kicking off the project with the client's brief, part of Designing a Logo for a Band.
…Take a look at band logos and you'll see…that they are as varied as the music itself.…In this project, my client is a…Brooklyn-based indie rock band called Shy Hunters.…They've been around since 2011.…Here's some information about them.…Their influences, adjectives they use to…describe themselves, the kind of aesthetic that…they're drawn to, styles they particularly want me to avoid and some links.…Specifically, a link to their Bandcamp page where you can listen…to a couple of their tracks and to their Facebook page.…
They've also supplied me with these images as examples…of the kind of imagery that they're drawn to.…Beginning with pencil sketches to clarify my thoughts and…get my ideas flowing, I'll work up three different…logo ideas from which the client will choose one…and then I'll refine this further into the finished version.…
Want more information about building a solid logo? Check out Nigel's Designing a Logo Topics include:
- Exploring type casing, weight, and alignment
- Evaluating typefaces
- Adding an enclosing shape or lines
- Presenting different ideas to clients
- Choosing colors
- Fine-tuning the design
- Saving separate versions of the logo
Skill Level Intermediate
1. The Design Brief
2. Exploring Ideas
3. Presenting Ideas
4. Finessing Ideas
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