Join Von Glitschka for an in-depth discussion in this video Joe Bosack, part of Foundations of Logo Design.
The next designer I want to share with you is Joe Bosack, he's a designer based out…of Pottsvile, Pennsylvania. And the logo I want to share with you is…one he designed for the Houston Cougars. Now, like the other previous designers…I've shown you his designs start off as a drawing, he works out his general design…in a drawn form. But that said refinement of his design,…doesn't stop with analog. It continues on to the digital workflow as well.…
So when Joe was working for this sports identity for the Houston Cougars.…This is his initial design direction. This is where it started off and it…matches his underlying sketch that I showed you initially.…Now, as it progressed, he continued to refine his vector art.…You might not always hit it the first time when you draw something out.…You might continue to refine your art in vector form.…That's fine, just always be art directing yourself.…In this specific project, he went through nine stages of revisions in order to…arrive at the final mark. This was the first one.…
- Gauging client perceptions
- Determining the scope of work
- Quoting a project
- Profiling the client
- Developing a brand name
- Isolating design directions
- Crafting a visual identity
- Pitching your work
- Presenting brand systems
- Handling a change of course
- Making style guides
- Developing a brand narrative
Skill Level Appropriate for all
Creative Inspirations: Doyald Young, Logotype Designerwith Doyald Young1h 41m Appropriate for all
1. The Client
2. Project CSI
3. Exploratory Process
4. The Design Process
5. The Pitch
6. Gathering Feedback
7. The Launch
8. Staying Inspired
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