Join Von Glitschka for an in-depth discussion in this video Isolating directions, part of Foundations of Logo Design.
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Your logo design process should easily produce more ideas than you'll need.…If it doesn't then either your research is too limited, which leads to shallow…thinking or your design time has been truncated.…And you haven't spent enough time exploring possibilities through your sketching.…Once you've roughed out more than what you need, you have to decide which directions…to move forward with. The process of picking directions is…simple, only the strong survive. Never show weak ideas.…
If you come up with an idea that is just okay, and it doesn't truly excite or…captivate you. Then, don't assume or expect it to excite…or captive your client either. You need to be fully convinced that the…ideas you're showing are your a game. This, of course, assumes you're not…phoning in your design. And you're spending the necessary time to…work through ideas and formulate clever designs based on a well-established…process, as we've discussed so far. Sometimes, a great idea captivates you,…but you also realize it's going to push the client's comfort zone a bit.…
- Gauging client perceptions
- Determining the scope of work
- Quoting a project
- Profiling the client
- Developing a brand name
- Isolating design directions
- Crafting a visual identity
- Pitching your work
- Presenting brand systems
- Handling a change of course
- Making style guides
- Developing a brand narrative
Skill Level Appropriate for all
Creative Inspirations: Doyald Young, Logotype Designerwith Doyald Young1h 41m Appropriate for all
1. The Client
2. Project CSI
3. Exploratory Process
4. The Design Process
5. The Pitch
6. Gathering Feedback
7. The Launch
8. Staying Inspired
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