Join Von Glitschka for an in-depth discussion in this video Island of Misfit Logos, part of Foundations of Logo Design.
Designers strive to perfect their craft, but within that pursuit, we all fall short…at times. I've had plenty of my own logos fail one…degree or another. Much of what I know comes from learning it…the hard way. Then improving my process to reduce the…risk and increase my design batting average.…That said, I've created logo designs for clients who for one reason or another…decided to go in a different direction, or didn't like the ideas I presented.…
Some have found homes through my renewable creative energy program but most of my…designs are still stranded on the island of misfit logos.…Awaiting to be appreciated and used. These logos represent a tea distributor,…an energy drink product, film editing software called Dragonframe, a wireless…company, Ecological Clothing, a church that wanted to be edgy.…
A hot rod beer brand. A security software service.…A child reading program. A new age dairy, and Downy.…It doesn't matter if the company is big or small, you can do everything right, commit…no mistakes, and still fail to create a design your client will like.…
- Gauging client perceptions
- Determining the scope of work
- Quoting a project
- Profiling the client
- Developing a brand name
- Isolating design directions
- Crafting a visual identity
- Pitching your work
- Presenting brand systems
- Handling a change of course
- Making style guides
- Developing a brand narrative
Skill Level Appropriate for all
Creative Inspirations: Doyald Young, Logotype Designerwith Doyald Young1h 41m Appropriate for all
1. The Client
2. Project CSI
3. Exploratory Process
4. The Design Process
5. The Pitch
6. Gathering Feedback
7. The Launch
8. Staying Inspired
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