Join Von Glitschka for an in-depth discussion in this video Inspiring logo designers, part of Foundations of Logo Design.
When bank tellers are trained to detect counterfeit currency, they don't study the…cheap counterfeits, they study the real thing.…They become so familiar with the attributes of good currency that when a…counterfeit comes through, they recognize it immediately for what it is.…A bad bill. The same methodology is true in the context…of logo design. As the designer, the best way for you to…recognize and establish good creative habits is all about focusing and studying…those who do a great job at logo design. When you do this you'll start to pick up…on specific attributes that come across in their design.…
Styles that work well for specific genres. And how they handle type or detail to pull…off a well executed visual identity for their clients.…Remember, you want to become so familiar with good design that you can recognize…bad logos immediately. With that in mind, I want to share with…you the work of seven inspiring logo designers.…And take a closer look at their logo designs.…
The first designer we're going to look at is Sherwin Swartzrock.…
- Gauging client perceptions
- Determining the scope of work
- Quoting a project
- Profiling the client
- Developing a brand name
- Isolating design directions
- Crafting a visual identity
- Pitching your work
- Presenting brand systems
- Handling a change of course
- Making style guides
- Developing a brand narrative
Skill Level Appropriate for all
Creative Inspirations: Doyald Young, Logotype Designerwith Doyald Young1h 41m Appropriate for all
1. The Client
2. Project CSI
3. Exploratory Process
4. The Design Process
5. The Pitch
6. Gathering Feedback
7. The Launch
8. Staying Inspired
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