Inspiring designer: Nikita Prokhorov

- The next artist I'd like to share with you…is Nikita Prokhorov.…Now, I apologize if I've mispronounced that name,…Nikita, but I've known you for a while,…so I think you'll forgive me.…I love Nikita's work.…He does a different type of hand,…it's not the only hand lettering he does,…but the one he specializes in is a form…of hand lettering called ambigrams.…Now, ambigrams are what I would consider,…the riddles of hand lettering.…

They deceptively look easy, but trust me,…they are not easy to do.…I've managed to do it with my name,…but that's almost cheating, since my name…is only three letters long and not a big deal.…What you see on screen here is one of the…hand lettering examples for ambigrams…that Nikita has created to share with this audience,…and this one is "Organic".…It's the same word, and it reads both ways,…both left to right,…and if you rotate it 180 degrees,…it'll still read as Organic.…

It's about using letter forms to mimic…another letter form, but read the correct way.…So, readability is important,…