Many logos rely upon a treatment of the initial letter of the company name. This video demonstrates some suggested approaches.
- [Narrator] Often the initial letter of a company … forms the basis of the logo. … Here are some logos based on initial letters. … for creating such a logo. … and in the third example, there's a marked distinction … Perhaps we don't want serifs at all, … or perhaps we want a script type, or a decorative type. … Then of course, we need to ask the question, … do we want it to be lowercase? … Should it be a square or … I'm going to come to my Appearance panel, … I want the stroke, in this case, to be white. … I'm going to increase its white. … And then I'm going to move the stroke beneath the fill. … Now because we're on a white background, … we're not going to see that for a moment. … But then, with the stroke selected, … I'm going to add another stroke. … Now this second stroke needs to be, … and it needs to be heavier than the first stroke. … So what we've created there is a sandwich with the … 10 point white stroke providing the air around … the letter shape. … Now what we can do in addition is offset this stroke. …
- Choosing the right typeface
- Exploring type variables
- Replacing letters with words
- Creating a circular logo
- Creating a hand-drawn logo
- Designing with simple shapes
- Offsetting multiple paths
- Creating isometric type
- Adding gloss, texture, beveled edges, and transparency
- Designing with negative space
- Choosing logo colors
- Converting colors
- Preparing final files
Skill Level Intermediate
Photoshop for Designers: Type Effectswith Nigel French2h 51m Intermediate
Side Hustle Strategies for Designerswith Dustin Lee1h 3m Intermediate
Photoshop for Designers: Working with Illustratorwith Nigel French2h 45m Intermediate
What makes a good logo3m 48s
1. Exploring Type Variables
2. Simple Type Treatments
3. Designing with Simple Shapes: Part 1
4. Designing with Simple Shapes: Part 2
5. Advanced Techniques
6. Logo Effects
7. Choosing Logo Colors
8. Finalizing the Logo
- Mark as unwatched
- Mark all as unwatched
Are you sure you want to mark all the videos in this course as unwatched?
This will not affect your course history, your reports, or your certificates of completion for this course.Cancel
Take notes with your new membership!
Type in the entry box, then click Enter to save your note.
1:30Press on any video thumbnail to jump immediately to the timecode shown.
Notes are saved with you account but can also be exported as plain text, MS Word, PDF, Google Doc, or Evernote.