Join William Everhart for an in-depth discussion in this video Image considerations, part of Illustrator: Package Design.
…One of the best communication tools is the photograph.…Pictures can tell a lot about a product, or set a mood to entice potential buyers,…but if the imagery is poorly represented on…a package, then it can the opposite effect.…Now to help you determine if you're imagery is ready for…professional printing, let's have a look at some of the requirements.…So I have my carton here, and I want to add a photograph to it.…Now, in this particular situation, I have a new layer for it, and I'm…going to select that layer, and this is where I'm going to place the photograph.…
Next, I'm going to go to the File menu and place my photograph.…So here in the Lesson Two folder, I have an Images folder, and here's my runner.…Now One thing I guess we can talk about is file format.…This particular one is a JPEG.…You can use JPEGs, TIFFs and/or native Photoshop…files are sometimes a better option for you.…JPEG by it's default nature has lossy compression, so…I generally try to avoid them when I can.…
Especially comes to editing them.…
- Choosing a package type
- Determining package size
- Examining design considerations
- Creating a mockup
- Laying out your package design
- Creating your own barcode
- Preparing artwork
- Creating a 3D structure
- Incorporating cutting die CAD
- Creating a print-ready PDF
Skill Level Intermediate
Graphic Design Foundations: Typographywith Ina Saltz2h 23m Beginner
Graphic Design Foundations: Colorwith Mary Jane Begin1h 57m Beginner
1. Before You Begin
2. Design Considerations
3. Preparing the Package Structure
4. Laying Out Your Design
5. Adding Barcodes
6. Proofing Your Design
7. Working with CAD
Adjusting a dieline4m 34s
8. Preparing Your Design for Printing
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