Successful sell sheets provide at least three key differentiators that make the item they are selling stand out from the rest. Learn how to develop your key differentiators so they can guide your sell sheet.
- [Instructor] Key differentiators help to explain…what makes your product or service unique when compared…to similar products or services.…We talked about defining your value proposition,…and I mentioned that a value proposition…should not be a list of features.…Your key differentiators, on the other hand, can be a list.…Their role is to keep your product…or service features top of mind.…As an example, here's a sell sheet from BooginHead,…an infant and toddler accessory company out of Seattle.…
While BooginHead has numerous products,…this sell sheet focuses on the PaciGrip,…a universal pacifier grip.…The sales sheet calls out three key differentiators noted…by the headlines Go Team, Universal Pacifier Holder,…and Custom Clip.…By using eye-catching headline text as well as lines…that link the call outs to an actual product photo,…a viewer can quickly comprehend…what makes PaciGrip different.…You'll also notice that there isn't a line connecting…the words Go Team with the team logos on the strap.…
This is because the picture in tandem with the team logos…
- What is a sell sheet?
- Types of sell sheets
- Defining your audience, purpose, and call to action
- Using data and visuals
- Choosing images and colors
- Designing the sell sheet
Skill Level Beginner
Data Visualization: Best Practiceswith Amy Balliett1h 15m Beginner
Storytelling for Advertising Campaignswith Stefan Mumaw35m 10s Beginner
1. Developing Your Content
2. Laying Out Your Content
3. Wireframing Your Design
4. Designing Your Sell Sheet
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