Join Von Glitschka for an in-depth discussion in this video Ideation through sketching, part of Learning Logo Design.
I think all designers should be drawers. Our industry may be digitally driven, but ideas are still best developed in analog form via drawing. A computer is a wonderful tool but a pencil or pen is far better when it comes to the exploratory process in ideation specifically. Drawing for a designer isn't about becoming a full blown illustrator or a fine artist, that's not the point. The better your drawing skills, the better your ability to work out ideas and visually problem solve.
When you're working out logo designs and concepts, drawing enables you to flesh out thumbnail sketches. Small, rough drawings that capture moments of inspiration spawned from your project CSI research. Thumbnail sketches are all about discovering what not to do as much as they are what to do. It's about drawing out hundreds of rough-hewn ideas in order to glean a handful of strong directions you can move forward with. Thumb-nailing is a drawing process.
You're not refining ideas. You're mining them. Remember, nothing is off limits or out of context at this stage, because you can always edit out any ideas that aren't a good fit later on in the creative process. Drawing more help to expand your creative potential and the more you use it to develop your design ideas. It'll offer you a greater range of creative possibilities you can leverage in logo projects and equip you to pull of design directions you might have otherwise have avoided.
Combine drawing with concepting skills, like shape associations, and you open up a whole new opportunity for visual problem solving. So if you don't draw, start drawing. If you do draw, continue to do so. You'll only get better with time.
- Gauging client perceptions
- Determining the scope of work
- Quoting a project
- Profiling the client
- Developing a brand name
- Isolating design directions
- Crafting a visual identity
- Pitching your work
- Presenting brand systems
- Handling a change of course
- Making style guides
- Developing a brand narrative
Skill Level Appropriate for all
Creative Inspirations: Doyald Young, Logotype Designerwith Doyald Young1h 41m Appropriate for all
Graphic Design Foundations: Typographywith Ina Saltz2h 23m Beginner
1. The Client
2. Project CSI
3. Exploratory Process
4. The Design Process
5. The Pitch
6. Gathering Feedback
7. The Launch
8. Staying Inspired
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