From the course: Drawing Vector Graphics: Iconography

Unlock the full course today

Join today to access over 22,600 courses taught by industry experts or purchase this course individually.

Iconic exploration

Iconic exploration - Illustrator Tutorial

From the course: Drawing Vector Graphics: Iconography

Start my 1-month free trial

Iconic exploration

“

- [Voiceover] Being creative doesn't always come easy, and generating ideas isn't always a concise process. In this movie, I want to walk you through project and show you a real world overview of how creative iconic visuals were developed within the context of a project I worked on. So, let's jump into it. This is where it all starts for me. It all starts with analog, it all starts with drawing, and these were thumbnail sketches I created for this project. Now, this was an ad agency that hired me. They have their own internal process for branding clients that they have and to represent the various services. Within that process, they wanted to brand them, with an icon, to reflect each of those services, and that's what they hired me to create for them, is the icons to do that. And, this is where it all started. It all started with drawing, lots of drawing. You can see all the check marks. That's just me picking which ones I think are the strongest for the initial round of presentation…

Contents