Join Nigel French for an in-depth discussion in this video How will the logo be used?, part of Designing a Logo for a Media Company.
To complete our picture of our client we just need to ask a few more…questions about the logo.…How is it going to be used?…Now in the case of our fictional client, Red30 Media, the logo is going to be…used mainly on the web.…But it's also going to be used on banners and signs for their trade show booths…and it's also going to be used in marketing materials, brochures, and on business cards.…And then it's also going to be used on DVDs that contain the company's…sample programming.…
Will it include a tagline? By tagline I mean something like "Think Different",…"Just do it", "Expect more. Pay less."…And the answer there is, we need to incorporate a tagline at some point in the…future, they haven't yet written that tagline.…So we're just going to work with a piece of dummy type for the tagline.…What type of logo is it going to be? Is it just going to be exclusively a type…treatment or exclusively a symbol, or will it combine type and symbol?…Here is a logo that's just type. Here's a logo that's type and symbol, and here…
- Understanding what makes a good logo
- Assessing the scope of the job and your client's needs
- Developing ideas in Illustrator
- Presenting concepts to clients
- Creating print- and screen-ready logos