Universal icons speak louder than words. Learn how to choose the right iconography for your sell sheet and discover the best tools to do this.
- [Narrator] A foundational element…of visual communication is universal iconography.…By that I mean iconography which consists of images…commonly used to express specific meanings around the globe.…For example, here are many universal icons.…I'm sure you've noticed some of these…in your day to day lives,…and in just one glance you can derive meaning.…Because icons share information so quickly,…using them where appropriate in your sell sheet…can make it far more impactful.…
But simply placing icons throughout…your sell sheet won't do the trick.…Each icon has to have a purpose.…Take this BooginHead sell sheet as an example.…There are four icons always displayed…at the bottom footer showing the four major…social networks where potential customer can get in touch.…Because these are shown alongside contact information,…it's not necessary to include any other context.…Adding the words "find us" would not improve the message.…
It would simply add unnecessary text.…If you're selling services versus an actual product,…
- What is a sell sheet?
- Types of sell sheets
- Defining your audience, purpose, and call to action
- Using data and visuals
- Choosing images and colors
- Designing the sell sheet
Skill Level Beginner
Data Visualization: Best Practiceswith Amy Balliett1h 15m Beginner
Storytelling for Advertising Campaignswith Stefan Mumaw35m 10s Beginner
1. Developing Your Content
2. Laying Out Your Content
3. Wireframing Your Design
4. Designing Your Sell Sheet
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