Hand-lettering-usage examples

- Hand-lettering is a very useful skill…you can use on a diverse range of project types.…Let me share with you how I've used hand-drawn letterforms…to create unique designs for my own projects.…So, the first project I wanna share with you…is an identity I created for a craft brewer in Oregon.…This one was a lot of fun,…just the whole interplay of the letterforms.…I really like how this came out.…And if you wanna see the product shots for this project…you can visit my website…at glitschkastudios.com,…and you can see how it was applied…to all the various products…I have products shots of on my site.…

So this was a fun one.…More of a Gothic kind of black letter style hand-lettering.…And I used in line on this particular one.…And the next one I wanna share with you,…this was a T-shirt design,…and the theme was Giddy UP.…You know, kind of a western theme.…And I used a combination of a brush patern,…so I created my vector art as one single stroke…to create the word "Giddy",…and then I applied a pattern brush to it…and went in and just finessed the detailing…