Join Von Glitschka for an in-depth discussion in this video Good logo attributes, part of Foundations of Logo Design.
What makes a good logo design? That's no doubt a loaded question, and the…answer to it could be as diverse as the people watching this course.…The same exact logo project could be assigned to two different designers, and…produce very different results once it's said and done.…This happens because a designer's creative framework is influenced by a broad range…of the static choices. Designers tend to lean towards styles that…cater to their own creative pensions in order to produce ideas they feel will…solve the identity task at hand. This is natural and it's how a designer or…firm develops their own graphic personality over time.…
So, even though graphic design may not be as subjective as fine art, it's still a…visual form of communication that is affected by subjective influences from the…designer who creates the logo. And the client who has to approve it.…With that said, there are certain fundamental attributes about logo design,…that makes a logo a good logo. The attributes I'm about to share aren't…
- Gauging client perceptions
- Determining the scope of work
- Quoting a project
- Profiling the client
- Developing a brand name
- Isolating design directions
- Crafting a visual identity
- Pitching your work
- Presenting brand systems
- Handling a change of course
- Making style guides
- Developing a brand narrative
Skill Level Appropriate for all
Creative Inspirations: Doyald Young, Logotype Designerwith Doyald Young1h 41m Appropriate for all
1. The Client
2. Project CSI
3. Exploratory Process
4. The Design Process
5. The Pitch
6. Gathering Feedback
7. The Launch
8. Staying Inspired
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