Join Von Glitschka for an in-depth discussion in this video Gauging perceptions, part of Foundations of Logo Design.
Making first contact with a client is kind of like, Close Encounters of the Third Kind.…At first, you are unfamiliar with the species, and you need to determine if it's…going to abduct your time and resources, or be a good fit for your business.…Many people, myself included, Have made the mistake of ignoring tell-tail signs…because we didn't want to turn down any work.…Gauging perception is one of the first things you want to do.…
Ask yourself these questions when approached by a new potential client.…Does this client have unrealistic expectations?…Does this client appreciate and value creative work?…Do I align with this client's business goals and services?…Does this client view us as a mere extension of their arm?…These questions and more will help you evaluate if you should move forward with a…client, or at least clarify need to look closer at areas of your creative…relationship, and address them ahead of time to avoid problems later on.…
You need to decide whether you're going to work with a client or pass on a project.…
- Gauging client perceptions
- Determining the scope of work
- Quoting a project
- Profiling the client
- Developing a brand name
- Isolating design directions
- Crafting a visual identity
- Pitching your work
- Presenting brand systems
- Handling a change of course
- Making style guides
- Developing a brand narrative
Skill Level Appropriate for all
Creative Inspirations: Doyald Young, Logotype Designerwith Doyald Young1h 41m Appropriate for all
1. The Client
2. Project CSI
3. Exploratory Process
4. The Design Process
5. The Pitch
6. Gathering Feedback
7. The Launch
8. Staying Inspired
- Mark as unwatched
- Mark all as unwatched
Are you sure you want to mark all the videos in this course as unwatched?
This will not affect your course history, your reports, or your certificates of completion for this course.Cancel
Take notes with your new membership!
Type in the entry box, then click Enter to save your note.
1:30Press on any video thumbnail to jump immediately to the timecode shown.
Notes are saved with you account but can also be exported as plain text, MS Word, PDF, Google Doc, or Evernote.