Join Nigel French for an in-depth discussion in this video Gathering your ideas, part of Designing a Logo for a Media Company.
So you've interviewed your client and you have a good sense of what they need…in terms of a logo.…The next stage is to research the competition, and thankfully the Internet…makes this very easy.…Go to Google or some other search engine and type in what it is you're looking…for, save the images;…make a mood board in InDesign or Illustrator.…We want to be aware of what are the common types of imagery used by the business…sector that you're designing a logo for, are there common color palettes;…are there particular typefaces that end up being used a lot.…
We want to avoid any cliches and we also want to make sure that our logo is distinct.…Next step, we make a simple mind map or word map.…If your logo is made up of two or three words, maybe you need two or…three separate word maps.…Place your starting word in the middle and then just radiate out from here,…simple word association.…And then we need to make some sketches.…And don't worry if they look really rough or childish or downright amateurish as…
- Understanding what makes a good logo
- Assessing the scope of the job and your client's needs
- Developing ideas in Illustrator
- Presenting concepts to clients
- Creating print- and screen-ready logos