Join Von Glitschka for an in-depth discussion in this video No Frankensteining, part of Foundations of Logo Design.
Before I jump into this, I need to define what frankensteining is.…Franensteining is the merger of multiple designs into one new design, despite the…fact that they don't form a coherent, consistent whole.…This leads to monstrous design solutions worthy of crowds carrying pitchforks and torches.…Regardless of how well you itemized deliverables in your quote in terms of the…scope of work. A client at times may still try to…Frankenstein the process when presented with design directions.…
We've all experienced this to some degree. The client likes the style of the mark in…option 1, the type in option 2, and the color in option 3.…And they want you to play doctor frankenstein, and sew them all together to…form their own new identity creature. This type of request is usually prefaced…by the statement, we love it. But, and what follows is a soul-crushing…problem you have to respond to diplomatically without stepping on toes or…offending your client. Some compromise is acceptable, though,…such as a color shift. But any time a client requests a change,…
- Gauging client perceptions
- Determining the scope of work
- Quoting a project
- Profiling the client
- Developing a brand name
- Isolating design directions
- Crafting a visual identity
- Pitching your work
- Presenting brand systems
- Handling a change of course
- Making style guides
- Developing a brand narrative
Skill Level Appropriate for all
Creative Inspirations: Doyald Young, Logotype Designerwith Doyald Young1h 41m Appropriate for all
1. The Client
2. Project CSI
3. Exploratory Process
4. The Design Process
5. The Pitch
6. Gathering Feedback
7. The Launch
8. Staying Inspired
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