Author
Released
6/28/2013- Gauging client perceptions
- Determining the scope of work
- Quoting a project
- Profiling the client
- Developing a brand name
- Isolating design directions
- Crafting a visual identity
- Pitching your work
- Presenting brand systems
- Handling a change of course
- Making style guides
- Developing a brand narrative
Skill Level Appropriate for all
Duration
Views
- [Voiceover] We're all well aware of the larger branding agencies and their well-oiled systems of developing and promoting their clients' brands. But not every client is a multi-national corporation that can afford to have a team of designers from a big branding agency working on their behalf. In this course, we'll be covering working with clients while managing their expectations. How to do meaningful research and preparation for design.
Exploring potential design concepts and directions. Understanding craftsmanship within the design process. effective formats for presenting your work. Managing and replying to client feedback. So whether you're an independent designer, a boutique design firm employee, a marketing person, or an in-house creative at a larger company, you can take the information I rely and easily adapt it into your own creative workflow.
Related Courses
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Creative Inspirations: Doyald Young, Logotype Designer
with Doyald Young1h 41m Appropriate for all -
Drawing Vector Graphics
with Von Glitschka3h 14m Intermediate -
Graphic Design Foundations: Typography
with Ina Saltz2h 23m Beginner
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Introduction
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Welcome1m 7s
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What is logo design?4m 20s
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1. The Client
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The client introduction1m 5s
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Gauging perceptions9m 21s
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Determining scope of work2m 19s
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Auditing a request2m 46s
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Quoting a project4m 22s
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2. Project CSI
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Asking follow-up questions2m 16s
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Developing a brand name3m 23s
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Slow-boiling ideas2m 31s
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3. Exploratory Process
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Exploratory process intro2m 32s
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Picking appropriate styles3m 16s
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Isolating directions1m 56s
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Solution: Author logo for5m 31s
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4. The Design Process
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Design process introduction1m 42s
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Creative craftsmanship2m 10s
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Good logo attributes5m 46s
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The fresh eyes effect2m 4s
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5. The Pitch
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Using close-to-final comps1m 37s
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Presenting brand systems2m 5s
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Sharing a vision2m 55s
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Writing a design rationale2m 28s
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6. Gathering Feedback
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Client feedback56s
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No Frankensteining2m 16s
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Design batting average3m 6s
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Using persuasion techniques3m 53s
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Island of Misfit Logos2m 15s
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7. The Launch
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Style guides made simple3m 33s
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Developing a brand narrative2m 35s
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Managing a brand3m 45s
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8. Staying Inspired
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Inspiring logo designers3m 17s
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Luke Bott2m 2s
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Paul Howalt2m 2s
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Carlos Fernandez1m 26s
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Tim Frame2m 3s
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Joe Bosack3m 13s
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Art Chantry2m 25s
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Sonia Greteman2m 28s
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Conclusion
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Next steps29s
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Video: Welcome