Join Nigel French for an in-depth discussion in this video Forming logo idea 3: NxNW, part of Designing a Logo for a Band.
…My third idea, I started out by calling…North by Northwest, suggested by the Alfred Hitchcock movie.…And this evolved out of my second idea where…I had the type in perspective and a lonely road.…And I couldn't quite let go of that and…it sort of led me to explore this idea further.…And I found this frame of the opening sequence of North by Northwest.…And we have the perspective grid hat we saw…in the previous version that I was working with.…
And we return again to those arrows those arrows that wont quite go away.…In the previous chapter I had some…iterations where I was experimenting with arrows.…They didn't really work very well.…And they don't really work very well here either.…But I figured it was worth a go.…So at this point things take a little bit of a…turn and I'm still working with this suggestion of Hitchcock opening…credits, opening title sequence but I'm moving away from north by…northwest type in perspective and more into the realm of the birds.…
And, I have, these little images of ravens.…As I mentioned in an earlier movie, this raven is a piece of clip art.…
Want more information about building a solid logo? Check out Nigel's Designing a Logo Topics include:
- Exploring type casing, weight, and alignment
- Evaluating typefaces
- Adding an enclosing shape or lines
- Presenting different ideas to clients
- Choosing colors
- Fine-tuning the design
- Saving separate versions of the logo
Skill Level Intermediate
1. The Design Brief
2. Exploring Ideas
3. Presenting Ideas
4. Finessing Ideas
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