Join Nigel French for an in-depth discussion in this video Forming logo idea 2: Lost Highway, part of Designing a Logo for a Band.
…My second idea I'm referring to as Lost Highway.…It's suggested by a photograph sent to me by…my client, a photograph by French photographer Jeanloup Sieff.…And he has a Wikipedia page if you'd like to know more about him.…I start by placing the photograph in Illustrator, and hand…tracing over it, and simplifying it as much as I can.…And that gives me the result I see.…For version number one.…And frankly, it's still too complicated.…Unless you'd seen the original photograph, you…probably wouldn't have any idea what this is.…
So I try and simplify it somewhat, and that gives me version number two.…But the problem remains.…So I think, well, let's try and remove the foreground of the…windshield and the steering wheel, and have the suggestion of a mountain range.…A lonely highway and sky.…And that gives me version number three.…And then I experiment with version…number three, in various different forms, different…typefaces, sharing the type so that its angle replicates the angle of the road.…
Trying to simplify even further by removing the detail in the mountain range.…
Want more information about building a solid logo? Check out Nigel's Designing a Logo Topics include:
- Exploring type casing, weight, and alignment
- Evaluating typefaces
- Adding an enclosing shape or lines
- Presenting different ideas to clients
- Choosing colors
- Fine-tuning the design
- Saving separate versions of the logo
Skill Level Intermediate
1. The Design Brief
2. Exploring Ideas
3. Presenting Ideas
4. Finessing Ideas
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