Join Nigel French for an in-depth discussion in this video Forming logo idea 1: Mysterious Figure, part of Designing a Logo for a Band.
…I'll be supplying three ideas to my client.…From these, they'll choose one, possibly combining…it with elements of the other two.…And then I'll refine this idea further.…I'm naming each of my ideas to help identify them, and to keep focus.…I'm working in black and white at this stage, because I don't want…the issue of color to confuse things, either for me or my client.…The first idea I'm calling Mysterious Figure.…I'm taking as my starting point this image supplied by the client.…
It's a photograph by French photographer Jean Bartho.…To begin with, I Live-traced the image to create a vector silhouette.…My first few iterations have this juxtaposed…with the type, in an enclosing rectangle.…Here I'm also applying transparency to the types, so that…we get some interaction of the type and the shape behind.…And then I'm also experimenting as how it would look…as a circle with the enclosing shape rather than a rectangle.…I'm aware that I need to modify my figures…so that it bears no resemblance to the original.…
Want more information about building a solid logo? Check out Nigel's Designing a Logo Topics include:
- Exploring type casing, weight, and alignment
- Evaluating typefaces
- Adding an enclosing shape or lines
- Presenting different ideas to clients
- Choosing colors
- Fine-tuning the design
- Saving separate versions of the logo
Skill Level Intermediate
1. The Design Brief
2. Exploring Ideas
3. Presenting Ideas
4. Finessing Ideas
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