Join Nigel French for an in-depth discussion in this video Formatting the type, part of Designing a Typographic Swiss-Style Poster.
- It's time to add the type, I could use find and place. But instead I'm just going to open the text file, which is in the exercise files folder. Command A to select all, command C to copy. And then with my type tool click and drag to make a type area into which I will command V, paste that text. Coming back to my selection tool, I want to do as much to the type as I can while it's all in one chunk. I already have my character panel open right here.
If you don't see that, you can press command or control T. Typeface will be Aktiv Grotestk medium, I'm using this because it's a close match to Akzidenz Grotesk. Akzidenz Grotesk is the typeface associated with the work of Joseph Müller-Brockmann. And Aktiv Grotesk is available on Typekit. If you don't have access to Typekit, you can use Helvetica or Arial. They're both relatively similar to this. All right, so the size will be 16 point.
The leading will be 18 point, I'll use optical as the automatic kerning method. And then I'm going to make the letter spacing a bit tighter, minus five. I'll then come to the paragraph panel where I want to add in some line spacing between paragraphs, 18 points, the same as the leading. I need to turn on my hidden characters so I can see where those paragraph marks are. My next job is to chunk the text into meaningful bits of information.
So here we have the venue and the address. I'd like to take the address down on to the next line. This section here of the support acts, I'm going to replace the paragraph marks with shift returns or line breaks, the same with the date and time and the same with these last two lines. The last line is the price, a mere five shillings. That's going to move up to come just before the date and be on its own line. So at this point I'm just going to make duplicate of that text frame.
I could use the area type options and split it into two columns, but for a short piece of text like this, frankly it's just easier to delete the bits that you don't want from a copy. So that's what I'm going to do. In the column that remains on the left I'll delete everything until the date and with the one that's on the right, let's just move that a bit to the right. First of all, we'll take the band name from there. And I'm going to click to make a new type area or a new piece and point type in this case and paste that so that that's now independent.
We'll come back to that in a minute. Well, actually, while it's selected, let's do this. Let's increase its size, let's align it to the right. And let's also make the letter spacing a little tighter, zooming in on it. Let's just add in a little bit of manual kerning, option or Alt and the left arrow just to bring the spacing a little bit tighter between the L and the O, the O and the Y, the Y and the D.
That's very subjective, but I felt that it needed that. I'll now turn my guides on, command or control semicolon. Our big, massive guides, but let's just look through the confusion. We're not interested in the radial guides, but we are interested in that grid that we set up in an earlier step because we want this left text frame to be right aligned to the third grid square in. So I'm going to narrow its width and then press command shift R to make all of that text right aligned.
The text to its right I need to narrow this. I'm using as my guide the address line. I want the address and its post code all on a single line. Now, I need these two columns aligned relative to each other, so I will select them both and then I need to make sure they both have the same top edge. I'll come to the align panel, and making sure that I am aligning to selection, click on align top edges. I also need to determine the amount of space between them.
I'm going to move the right text frame so that it's touching the left text frame. Come to the transform panel, and I'd now like to move that to the right by exactly 18 points. So inserting my cursor after the existing X value I will type in plus 18 pt. And notice I have some hyphenating text right there. I'll select all of that, come to the paragraph panel, and make sure that none of the text hyphenates. And then I need to, of course, remove all of that information.
Okay, now this text Pink Floyd the band name is going to be aligned to the same right edge as the left column. I'm pretty happy with the spacing between the band name and the information. I'm going to leave that as is. And we'll select all of that text, let's group it. I now want to move it now so that it inhabits the space much better. And to that end I'm going to draw yet another guide. You'd think with all of these guides I'd have enough. But I'm going to draw another one.
Command R to turn on my rulers. I'm going to draw one to the point of that segment of circle right there. And it is to that guide that I want to bring the text down and have the baseline of Pink Floyd sit on that line. All right, let's just turn off all of these extras, the hidden characters, command or control semicolon to hide the guides. And I'm going to make the band name bold.
And let's just move that down to the next line. Okay, I think our text is ready.