Join William Everhart for an in-depth discussion in this video Fitting art to panels, part of Illustrator: Package Design.
…While shopping, you typically only see one side of…a package as it sits on the store shelf.…Now this would be the primary panel, or face,…of the package, and it's designed to entice potential buyers.…Once you have the product in hand, you can turn it over…and view the other panels to get additional information about the product.…So consider this.…Each panel of a package tells only part of the product's story.…The content of your design can extend from one panel to the next to create a flowing…look, but it should be only a decorative…use such as a background image or a pattern.…
Otherwise, you should design your packaging on a panel by panel basis.…Now, the following are just some considerations for…adjusting your artwork to fit a particular panel.…So as you can see here, I have a…slightly different layout of my package design for my carton.…Gone is the logo here and the graphics that were…originally here, because I'm going to replace this with a photograph.…So I'm going to place my photograph.…Now, this particular element is going to extend across…
- Choosing a package type
- Determining package size
- Examining design considerations
- Creating a mockup
- Laying out your package design
- Creating your own barcode
- Preparing artwork
- Creating a 3D structure
- Incorporating cutting die CAD
- Creating a print-ready PDF
Skill Level Intermediate
Graphic Design Foundations: Typographywith Ina Saltz2h 23m Beginner
Graphic Design Foundations: Colorwith Mary Jane Begin1h 57m Beginner
1. Before You Begin
2. Design Considerations
3. Preparing the Package Structure
4. Laying Out Your Design
5. Adding Barcodes
6. Proofing Your Design
7. Working with CAD
Adjusting a dieline4m 34s
8. Preparing Your Design for Printing
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