Join Nigel French for an in-depth discussion in this video Fine-tuning the selected design, part of Designing a Logo.
Okay the results are in. My client has got back to me and she wants this one.…Now we are still undecided about exactly where the type is going to be…juxtaposed next to the image. I said to her I want to refine it a little bit more. …I'm not entirely sold on the shapes that we have here. We both liked the…concept and we are leaning towards this orientation with the hard edge on the left.…Round three now begins. The first thing I want to do is when I originally made…this shape, I made it rather hurriedly. It was inspired by a photograph and…let's take a look at that photograph. I have got the source image right there…and that's just the detail of the photograph that I was using as my inspiration…for this. I made the original with a rectangle; then I had made one of the ends…pointed and then reflected various copies of that around the center point and…then duplicated that overlapped the two.…
It's looking a bit uniform and I thought what I would like to do is just mix it…up a bit, make it look a little bit more plant like, a little bit less uniform.…
- Choosing the right typeface
- Exploring transparency, warped type, and other treatments
- Working with line, shape, and imagery in a logo symbol
- Considering current trends in logo design
- Fine-tuning a design after client selection
- Drawing up usage guidelines
Skill Level Intermediate
Designing a Logo for a Media Companywith Nigel French53m 51s Intermediate
1. Defining the Parameters of the Job
2. Type-Only Logos
3. Type Treatments
4. Designing a Logo Symbol
5. Selecting and Preparing the Finished Logo
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