Join Nigel French for an in-depth discussion in this video Fine-tuning the logo design, part of Designing a Logo for a Band.
…In terms of fine tuning, I would like to adjust the kerning,…and also the shape of the Hs, of which there are two.…So, I'm just going to copy the whole thing,…holding down the Option key and dragging away from it.…And we'll leave the original right there, and we'll work on this one.…Now, this is going to be very subtle.…So I'm not going to see too much…difference here, but it is an important step.…I'm going to come to my Layers panel, and I'm going to hide the…visibility on the birds, so that I can concentrate just on the type.…
And, firstly, I'd like to make the space between the U and the…N, the same visually as the space between the H and the U.…Apparently, it looks like it's a little bit smaller to me.…So I'm going to insert my cursor between those two.…And for this to work, the type still has to…be editable, and that's why I've left it as editable type.…And then I'm going to press Option or Alt and…my right arrow just to open up the space.…There.…You can see that's moving everything to the right of the cursor, further right.…
Want more information about building a solid logo? Check out Nigel's Designing a Logo Topics include:
- Exploring type casing, weight, and alignment
- Evaluating typefaces
- Adding an enclosing shape or lines
- Presenting different ideas to clients
- Choosing colors
- Fine-tuning the design
- Saving separate versions of the logo
Skill Level Intermediate
1. The Design Brief
2. Exploring Ideas
3. Presenting Ideas
4. Finessing Ideas
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