Join Jim Krause for an in-depth discussion in this video Finding the perfect color, part of Color for Design and Art.
- I've got a three-part formula…that I want to share with you.…It's a formula designers can use…to choose just the right color…for a client's logo, their brochure,…a website, whatever.…So here's the formula.…Look for a color that connects…with your client's target audience,…doesn't look like colors being used…by your client's competitors,…and expresses what your client makes or does.…Now, before I say anything else about it,…notice how this formula…doesn't say anything about you, personally,…loving the color that you come up with…or even that the president…of the company that you're working for…loves the color.…
I mean, it is nice when those things happen,…and they do sometimes,…but it's really not what choosing a color…for a client is all about.…A client's color is about the client.…It's also about the three things we just talked about:…connecting with the client's audience,…coming across as original,…and representing the client's product.…So, with my three-part formula in mind,…here's how I approach the job…of choosing a color or a set of colors…
Primarily aimed at designers and illustrators, the course leans heavily toward digital tools such as Photoshop and Illustrator, but concludes with some challenges using real-world media (inks and paints!), so members can get a solid understanding of mixing colors and what tools and combinations work best.
- Navigating the color wheel and color vocabulary
- Why a color's value is so important
- RGB vs. CMYK vs. spot
- Finding the perfect color
- Working with grays and browns
- Building a color palette
- Borrowing hues for palettes
- Establishing color hierarchies
- Fixing color problems
- Altering color in photos and illustrations
- Using texture with color
- Painting for learning and fun