Join Nigel French for an in-depth discussion in this video Finalizing the logo, part of Designing a Logo for a Media Company.
Having refined the type, we're now ready to consider the size and position of the tagline.…My client has yet to decide on the wording of their tagline, so for now I'm just…showing how it might look with some placeholder text.…When I turn on the guides, we see that the shorter version ranges between the r…and the 0 and the longer version, between the bottom left hand corner of the red…square, and the right-hand edge of the red 0.…In both cases the size of the tagline is the same as the size of the word media,…and in both cases they are in Scala Sans.…
Next, I want to nail down the color.…Thus far, I've been using Pantone 485, and this remains my preference.…But I want to show my clients some possible alternatives.…There may be occasions when alternative versions of the logo are required.…Here, I'm showing some possible variations where the logo or part of it reverses…out of a solid rectangle.…I've also created a single color version.…In creating this version, I needed to move the type down beyond the bottom edge…
- Understanding what makes a good logo
- Assessing the scope of the job and your client's needs
- Developing ideas in Illustrator
- Presenting concepts to clients
- Creating print- and screen-ready logos