Join Nigel French for an in-depth discussion in this video Exploring type variables, part of Designing a Logo.
When working with type we have an almost infinite number of variables. Just…with the type alone, we can change the case, we can make it upper case, lower…case or a combination. We can change the color of maybe one word or one letter.…We can change the relative size of the words. We can adjust the spacing between…the words, and of course, we can choose from a billion different typefaces.…So what I'm going to do here is very methodically and starting with a really…neutral, control version here, set in Helvetica Neue. I'm going to just explore…some of the basic type variables working with our logo in progress for the…company Deep Green Designs.…
So my first design decision is that, that name is too long to work with. I…think it's going to work better if we loose that word. So having done that, I…then want to think about the casing. Do I want it in lower case or initial…capped and I'm holding my Alt key and my Shift key to make a duplicate. And the…shift is just constraining the movement of the duplicate. Or do I want to have…
- Choosing the right typeface
- Exploring transparency, warped type, and other treatments
- Working with line, shape, and imagery in a logo symbol
- Considering current trends in logo design
- Fine-tuning a design after client selection
- Drawing up usage guidelines
Skill Level Intermediate
Designing a Logo for a Media Companywith Nigel French53m 51s Intermediate
1. Defining the Parameters of the Job
2. Type-Only Logos
3. Type Treatments
4. Designing a Logo Symbol
5. Selecting and Preparing the Finished Logo
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