In this video, learn how to give your type some personality by exploring casing, spacing, tint/color, weight, style, and more.
- [Instructor] Some logos are nothing but type. No illustrations. All letters. It's possible to create an impactful logo that conveys a strong image with type alone, if we use our type skillfully. And to get the most from our type, we need to explore our type variables. Let's start out with the case. Is our logo going to be lower case, upper case, title case, or, if the logo breaks down into two parts, perhaps camel case? If there's more than one word will we distinguish the words with a space as I'm doing here? Or perhaps by using a different shade or different weight. Or perhaps a different type style, in this case, italic. We'll want to consider the letter spacing. Do we want the spacing to be normal, to be tight, or to be lose? And if we change the letter spacing, we'll want to consider how this works with the casing. If we have a long word, we can stack the type. With every change comes the suggestion of another direction. Currently I have point type. I'm going to convert this to paragraph type by double clicking on this widget. This now gives me the option to come to the paragraph panel and to choose this alignment option, justify all lines, to make the lines of equal width. So now I'm going to distinguish these two parts by using different weights of the same type face. I'll use the light weight for the top portion and the heaviest weight for the bottom portion. Experimenting with these type variables, we can give our logo personality, even within the confines of a single type face family.
- Choosing the right typeface
- Exploring type variables
- Replacing letters with words
- Creating a circular logo
- Creating a hand-drawn logo
- Designing with simple shapes
- Offsetting multiple paths
- Creating isometric type
- Adding gloss, texture, beveled edges, and transparency
- Designing with negative space
- Choosing logo colors
- Converting colors
- Preparing final files
Skill Level Intermediate
Photoshop for Designers: Type Effectswith Nigel French2h 51m Intermediate
Side Hustle Strategies for Designerswith Dustin Lee1h 3m Intermediate
Photoshop for Designers: Working with Illustratorwith Nigel French2h 45m Intermediate
What makes a good logo3m 48s
1. Exploring Type Variables
2. Simple Type Treatments
3. Designing with Simple Shapes: Part 1
4. Designing with Simple Shapes: Part 2
5. Advanced Techniques
6. Logo Effects
7. Choosing Logo Colors
8. Finalizing the Logo
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