Join Nigel French for an in-depth discussion in this video Exploring type casing and weight, part of Designing a Logo for a Band.
…The client has expressed a strong preference for bold, Sans…Serif type, potentially, italicized to give a feeling of movement.…They sent me a picture of this album cover as an example of the style they're after.…I want to use this as a starting point.…When I asked the band what adjectives describe them,…these were their responses: stark, intense, taut, dreamy, cool.…I'm keeping these in mind as I begin to work with type.…So I don't overlook possibilities, I want to build this up gradually.…
I'm going to start out with PT Sans Bold.…I could have chosen numerous type faces as my…starting point but I chose this for the following reasons.…It's not Helvetica or Futura or Myriad, or any other commonly used…Sans Serif but at the same time, it has some of the qualities of those typefaces.…It's relatively neutral, highly legible and has a high X height.…It's available on Typekit, so if you're…following along and you have a Creative Cloud…subscription, then you have access to this typeface…and, not least, I like how it looks.…
Want more information about building a solid logo? Check out Nigel's Designing a Logo Topics include:
- Exploring type casing, weight, and alignment
- Evaluating typefaces
- Adding an enclosing shape or lines
- Presenting different ideas to clients
- Choosing colors
- Fine-tuning the design
- Saving separate versions of the logo
Skill Level Intermediate
1. The Design Brief
2. Exploring Ideas
3. Presenting Ideas
4. Finessing Ideas
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