Join Nigel French for an in-depth discussion in this video Exploring letterspacing and alignment, part of Designing a Logo for a Band.
…To get inside a logo project and to drill down…to possible solutions, I like to work with the type.…Continuing my exploration, here are some additional lines of inquiry.…So, using this as our control, I have automatic kerning and no tracking.…So, firstly, I'm going to look at how.…Tightening up the tracking.…It's going to affect the appearance.…So we're going tighter by a modest amount here, minus 25.…
Now to minus 50, and that creates this interesting…interaction between the N, the T, and the E.…And then going really tight, we end up with this kind of result.…Now even though some results may look terrible, and this being the case…in point, it's worth taking just a few moments to try them out.…Just so you know with confidence that you've explored that particular direction.…So if we're going to see how tight tracking…affects things, then we should do the opposite.…How does lucid tracking affect things?…So here I have a positive tracking of 25,…positive tracking of 50, and then positive tracking of 200.…
And you can see that as we open up the…
Want more information about building a solid logo? Check out Nigel's Designing a Logo Topics include:
- Exploring type casing, weight, and alignment
- Evaluating typefaces
- Adding an enclosing shape or lines
- Presenting different ideas to clients
- Choosing colors
- Fine-tuning the design
- Saving separate versions of the logo
Skill Level Intermediate
1. The Design Brief
2. Exploring Ideas
3. Presenting Ideas
4. Finessing Ideas
- Mark as unwatched
- Mark all as unwatched
Are you sure you want to mark all the videos in this course as unwatched?
This will not affect your course history, your reports, or your certificates of completion for this course.Cancel
Take notes with your new membership!
Type in the entry box, then click Enter to save your note.
1:30Press on any video thumbnail to jump immediately to the timecode shown.
Notes are saved with you account but can also be exported as plain text, MS Word, PDF, Google Doc, or Evernote.