Join Von Glitschka for an in-depth discussion in this video Exploratory process intro, part of Foundations of Logo Design.
The creative process isn't as organized or delineated as this course may portray.…Many of the topics we're covering overlap each other and cross pollinate, creatively speaking.…But for the sake of communication and brevity, I've systematized it.…One thing is for sure, the creative process is an exploratory one.…So developing a coherent approach is paramount in your pursuit of solving…visual and strategic problems. Think of exploratory as a creative engine,…and the research you've done is the fuel that will enable that engine to drive you…to a successful design. If you don't do enough research then your…depth of exploring is limited to a smaller realm of ideas and potential you can glean from.…
The more research you do, the more fuel you'll have to explore a greater range of…potential ideas. During the research stage you'll get to…know your client and their industry. This will no doubt spawn ideas on the fly…in order not to lose those ideas, its good to harvest them as you proceed.…You can simply do this by writing them down doing impromptu thumbnail sketches, etc.…
- Gauging client perceptions
- Determining the scope of work
- Quoting a project
- Profiling the client
- Developing a brand name
- Isolating design directions
- Crafting a visual identity
- Pitching your work
- Presenting brand systems
- Handling a change of course
- Making style guides
- Developing a brand narrative
Skill Level Appropriate for all
Creative Inspirations: Doyald Young, Logotype Designerwith Doyald Young1h 41m Appropriate for all
1. The Client
2. Project CSI
3. Exploratory Process
4. The Design Process
5. The Pitch
6. Gathering Feedback
7. The Launch
8. Staying Inspired
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