Join Nigel French for an in-depth discussion in this video Evolving the logo idea, part of Designing a Logo for a Band.
…Of the ideas that I presented to the client, the…one that they received the most favorably was this, the…Raven, but they wanted me to experiment some more, and…what we see here, is the result of that experimentation.…And instead of a raven, I'm using a murmuration of…starlings, I believe that is the collective noun for starlings.…And this is taken from an image which I have…live traced, so that we've made vector shapes from the birds.…
And I'm using transparency, so that we don't obscure the type too much.…Now, I'm just experimenting with different…colors and different levels of transparency.…But before we get to the experimenting with the transparency.…Let me show you how I took this image, and then incorporated it into the logo.…So this is the starting point, and I'm going to image trace this.…It's a large image, so you'll see this warning message.…
I'll click to ignore that.…And, now I'm going to need to modify the tracing result.…Obviously I want to get rid of this noise in the top right-hand corner.…
Want more information about building a solid logo? Check out Nigel's Designing a Logo Topics include:
- Exploring type casing, weight, and alignment
- Evaluating typefaces
- Adding an enclosing shape or lines
- Presenting different ideas to clients
- Choosing colors
- Fine-tuning the design
- Saving separate versions of the logo
Skill Level Intermediate
1. The Design Brief
2. Exploring Ideas
3. Presenting Ideas
4. Finessing Ideas
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