Join Nigel French for an in-depth discussion in this video Establishing a workflow, part of Designing a Logo for a Band.
…In terms of workflow, I'm creating my logo in…Adobe Illustrator, because it creates crisp, scalable, vector graphics.…Photoshop, while it has some vector tools, is…primarily about working with resolution dependent, pixel based imagery.…In Design is vector based, and has many similar vector tools to Illustrator,…but its strengths lie in creating page layouts with continuous reading text.…In Illustrator, I want to be able to…quickly explore ideas, and different iterations of ideas.…
Without a bit of pre-planning, your illustrator art boards can quickly…become chaotic, and viable solutions may get lost in the confusion.…Here's an approach I recommend I'm not saying this is the definitive…approach to managing your logo ideation, just that this approach works for me.…I'm going to set up a document at 1024 by…768 pixels or points, pixels and points are equivalent in size.…And I'm going to use a wide orientation.…Now the reason I'm creating this at a screen size is that as I'm…communicating these ideas with my client they…
Want more information about building a solid logo? Check out Nigel's Designing a Logo Topics include:
- Exploring type casing, weight, and alignment
- Evaluating typefaces
- Adding an enclosing shape or lines
- Presenting different ideas to clients
- Choosing colors
- Fine-tuning the design
- Saving separate versions of the logo
Skill Level Intermediate
1. The Design Brief
2. Exploring Ideas
3. Presenting Ideas
4. Finessing Ideas
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