Join Von Glitschka for an in-depth discussion in this video Establishing terms and agreements, part of Foundations of Logo Design.
The purpose of having a contract is to protect yourself.…Some creatives call it a contract, others refer to it as a work agreement.…And some just itemize the deliverables on a provided quote and have the client sign…off on it to green-light a project. Whatever you call it, never start a…project without having a signed agreement ever.…The point is to have the mutual understanding and clear communication…between you and the client. By this I mean the clarity on what you're…hired to create, how much they'll pay you to create it.…
How many rounds of revisions are included, what are the usage rights to the work…being created? Who owned the final products when it's…done and if it's okay to display the work you create on your own website, once it's public?…I'd like to say I've never have issues on this arena but that wouldn't be true.…I've learned the hard way. So, I highly recommend you start putting…your design projects in writing and let your client sign off on them before you…invest any of your time to work on them. This may not be creative oriented work,…
- Gauging client perceptions
- Determining the scope of work
- Quoting a project
- Profiling the client
- Developing a brand name
- Isolating design directions
- Crafting a visual identity
- Pitching your work
- Presenting brand systems
- Handling a change of course
- Making style guides
- Developing a brand narrative
Skill Level Appropriate for all
Creative Inspirations: Doyald Young, Logotype Designerwith Doyald Young1h 41m Appropriate for all
1. The Client
2. Project CSI
3. Exploratory Process
4. The Design Process
5. The Pitch
6. Gathering Feedback
7. The Launch
8. Staying Inspired
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